Project wins:
• Joined RFP opportunities and spearheaded the Paid Search portion on all new business prospects including several winning pitches.
• Lead new business through seamless onboarding process and account transition from prior agency to ours.
• Built trusting and collaborative client relationships to set expectations and realize deliverables while educating key stakeholders on industry trends, emerging opportunities, and best practices.
• Helped establish program measurement methodology for new KPIs; Grew targeted, new-to-file users by 38% YoY.
• Acted as the catalyst for innovative digital transformation by introducing the adoption of new search technologies like multi-touch attribution and bid automation.