Project wins:
• Managing a team of specialists, overseeing all aspects of Motosport.com’s digital marketing, from campaign planning to execution and analysis.
• Led a comprehensive revamp of the paid channel program, helping drive a 45% increase in business growth. Under my leadership, paid digital revenue grew from $121 million to $175 million annually in under five years.
• Developed a full-funnel performance marketing strategy that increased brand exposure, drove high-value down-funnel activity, and boosted growth through testing and innovation, including Connected TV, YouTube, TikTok, and podcast partnerships.
• Streamlined processes and enhanced agency relationships to optimize a $20M annual paid media budget. Focused on profitable growth, maximizing ROAS and ensured every dollar drove significant incrementally within efficiency guardrails.
• Achieved an 85% YoY increase in brand impressions, particularly in video views and dynamic ads, by overhauling video content strategy and executing targeted media buys.
• Launched a company-first influencer marketing program that exceeded expectations, driving 500K impressions/month and positive sales incrementality.