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- Built trusting and collaborative client relationships to set expectations and realize deliverables while educating key stakeholders on industry trends, emerging opportunities and best practices.
- Acted as the catalyst for innovative digital transformation by introducing the adoption of new search technologies. Including, but not limited to, multi-touch attribution and marketing automation such as auto-bidding strategies
- Discovered and forged relationships with new digital partners for entry into new forms of consumer engagement to further business growth.
- Helped establish program measurement methodology for new KPIs; Grew targeted, new-to-file users by 38% YoY
