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- Devised a structured ad copy segmentation and tagging strategy to glean insights into customer engagement to guide future business direction for branding, content and strategy.
- Leveraged alternative tactics aside from traditional search to improve and maintain efficiency with limited generic budgets. Including, but not limited to, RLSA, GDN, DSA and Day Parting.
- Was an integral part of strategy planning sessions and quarterly business reviews by providing insights and new ideas to help continuously move the needle.
- Successfully maintained pacing alignment against allocated budget throughout each Quarter.
