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- Played integral role in devising strategy and navigating transition of paid search initiatives from EMC accounts relating to the Dell EMC merger.
- Coordinated with other digital teams to carry out higher cross channel initiatives forecasting budgets, sharing performance data to identify top performing content, and helping facilitate entry into new forms of consumer engagement to further business growth.
- Was responsible for client budget recommendations and funding disbursements to all relevant engines, platforms and vendors by forecasting and organizing client funding from multiple organizations.
