Connect with a wider audience by partnering up with affiliate marketers who can do the all the heavy lifting for you. Affiliate marketing is a performance-based marketing channel, where a third-party partner is rewarded a commission for delivering a pre-determined result to the advertiser. This ‘conversion’ is usually a valid sale, lead form, a new free trial user, or even a new newsletter subscriber.
By building relationships with other online marketers this allows you potentially to run a performance based campaign with limited resources. In return for a receiving a percentage in commissions publishers will create assets and campaigns to sell your product or help generated a lead.